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  1. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. Broad Platform Support: For app analytics, Adobe Mobile services supports native...

  2. Rise of the New School SEO Professional

    Developing an API or reaching out to app developers may not generate a lot of revenue, but it moves you up the value chain. Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Apple offers clear steps to help app developers internationalize and localize apps to capture the opportunity of more revenue, by attending to the native user experience of other countries worldwide. Just last week, Apple sent its developers an...

  4. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  5. FTC: Mobile App Developers Still Failing to Protect Kids

    It informs apps developers that the FTC is launching non-public investigations into whether some "entities in the mobile app marketplace" are violating the Children's Online Privacy Protection Act. The report involved a study of hundreds of apps...

  6. Mobile Ad Revenue Outlook: Local Search Leads the Way

    In this way, search's fate as a mobile ad format is tied closely to the "apps vs.mobile" web debate that faces app developers and publishers. It's true that apps still beat mobile web in functionality – especially for media-rich mobile experiences...