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  1. Introducing the Local Marketing Adoption Curve

    You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Native app usage continues to dominate mobile Web usage, with the percentage of time spent in native apps up 6 percent in 2014 to 86 percent versus 14 percent mobile Web usage. After all, most major companies have both a mobile app and a website...

  3. Cross-Device Measurement: Believe the Hype

    These methodologies are essentially irrelevant on the mobile Web, as they don’t work for apps and that’s where consumers spend almost 80 percent of their time when on a mobile device. As multi-device consumption becomes the standard for consumers...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach...

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. The search marketing community is one that can be defined by the topics we write about and share with our colleagues.

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will we have a presence in Apple and Android apps, like AroundMe? Mobile Capabilities How will our pages be optimized for a mobile experience? Is the locator optimized for a mobile experience? Will the pages show up in mobile search results?

  7. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Mobile apps that require a user to first register (i.e.create a...

  8. The Difference Between App to App and Web to App Advertising

    Mobile devices – and the apps contained within them – are increasingly "always on. Mobile App: According to Flurry 86 percent of the time people spend on their mobile devices is within apps. In fact, they recently released a report describing how...

  9. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its native apps and not the mobile Web. But the platform did highlight the advertising placed on mobile devices.

  10. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Specifically, 58 percent of mobile time spent on BuzzFeed comes via mobile web vs.percent on apps, in stark contrast to the 84 percent/16 percent app vs.mobile web split seen across the web overall. In the past year, BuzzFeed has tripled its U.S...

  11. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The complaint argued that given its placement of its own apps on Android smartphones - such as Google Play and Search - through its Mobile Application Distribution Agreements (MADA), it is stifling competition in the market.