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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    These placements were generating most of our traffic: mobileapp::2-com.fuegosoft.disneyseries1 mobileapp::2-com.developerstudio.PrincessAnnaFrozenlivewallpaper mobileapp::2-manyapps.net.games.mem2.aphabet mobileapp::2-com.kauf.talking.baum...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). Android dominates the industry by making up 56 percent of the market share with...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the market (Maps, Play, Gmail, and YouTube) and is taking the lead in moving away from a...

  4. Driving Consumer Insights With Mobile Analytics

    Also, session tracking on a mobile app is primarily done through Unique Device ID (UDID) on Android and sessions on iOS. Mobile App (Native): Native to the operating system (e.g.iOS or Android). So now getting in to measuring mobile apps in Google...

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build advantages for key Google apps in 70 percent of the smartphones shipped today," adding that Android hardware makers have...

  6. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. Android Referrer is a standard method for tracking app download provided by Google. Apple's Unique Device Identifier (UDID) was the...

  7. Google Kicks Ad Blocking Android App Out of Google Play Store

    You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...

  8. New Google Universal SERPs Layout Brings Apps to Forefront

    Android Market vs. App Store Prices: Why Android Users Pay Double [Study] Whilst, I can't imagine there is a reason for Charmin to worry about lost marketshare, it does highlight areas in which mindshare and marketshare still don't necessarily...