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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Shoppers didn't just engage with mobile paid search this holiday, they also turned to branded mobile apps. With more than 100 million apps available in the Apple App Store alone, it's imperative for marketers to cut through the noise to gain...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. Most Brazilians use smartphones for gaming apps, social media apps, and maps. Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf...

  4. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    MathSight's research analyzed sites within specific industries like travel, gifts, mobile apps and jewelry, and corporate B2B companies including business awards, advertising and PR. Penguin 2.0 hit in May of this year and was described by Google's...

  5. FTC Giving Native Advertising a Closer Look

    How does it differ when paid messages are displayed within mobile apps and on smart phones and other mobile devices? What is the origin and purpose of the wall between regular content and advertising, and what challenges do publishers face in...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of advertising communications. The website, blog/RSS feeds, social media profiles, updates...

  7. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    What this means is that advertising apps solely with mobile app install "clicks" (the Facebook metric that is captured when a user clicks "Install Now") doesn't tell the whole picture. As marketers continue to test new ways to drive awareness...