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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations and suggest keywords to advertisers to gain the most app installations.

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    It used to be that we had mobile apps just for the sake of it. For example, Starbucks, along will other restaurants, will soon let you pre-order, in order to make the in-store experience faster. And then there's the Zpritz app, which says it will...

  3. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. Broad Platform Support: For app analytics, Adobe Mobile services supports native...