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  1. What is Mobile App Attribution & Why is it Important?

    The URL you would need to track conversion on is the app store URL. Once a user clicks into any app store environment, their actions enter a black hole and we can no longer determine who was responsible for generating an install of a free app or a...

  2. Driving Consumer Insights With Mobile Analytics

    So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking that's still in beta, but you can sign up for it. There are a few studies that say people are spending a tremendous amount of time...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. If there is no one best fit, choose the category that best fits the app’s purpose but also contains the least number of competing...

  4. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Google Apps Levity Algorithm Now there's a Google App for that. Printer paper - The freshness of a new start, or an office supply store At least according to Google Nose, one of the latest additions to Google's long line of new technologies that...

  6. Pros & Cons of the Top Mobile App Tracking Methods

    Due to privacy concerns, Apple depreciated access to UDID in applications, resulting in apps using UDID being rejected from the App Store. The app store has already started to reject apps because they are using first party cookies for tracking.

  7. Google Kicks Ad Blocking Android App Out of Google Play Store

    Google has removed ad blocking app Adblock Plus from the Google Play store. The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last...

  8. SEO Fail! 10 Most Commonly Overused Website Techniques

    Websites as Apps Your website is not an app! Repeat, in case your mind was wandering.your website is not an app, stop treating it like it is one. Website users are a multivariate group with varying user intents, whereas the app user is looking for...

  9. FTC: Mobile App Developers Still Failing to Protect Kids

    The report involved a study of hundreds of apps from the App Store and Google Play and the sorts of information that they provided in their disclosures. Most apps failed to provide any information about the data collected through the app, let alone...

  10. Quixey App Search Integrates into Ask.com Natural Results

    Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. Through a deep integration between the two companies, Ask.com now displays apps in the natural search results...