Since the original letter in 2002, mobile and tablets have increased significantly, as well as types of platforms search engines use to display and promote information, such as mobile apps, social media and their own way of narrowing segments of...
Free tools, widgets or apps When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't harnessing the full ROI...
Meanwhile, the most recent iTunes Chart of free apps shows Vine ranked #7 and Instagram ranked #8. Last Thursday, Facebook introduced a new way to share 15-second videos on Instagram. Today, new data from Unruly Media has found the number of tweets...
With the rise of smartphones and mapping apps we're living in the era of local search and discovery. Before we dive into the thicket of what it takes to win in the space and who the players are, let's take a step back and review the basics of local...
We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
Login with Amazon is a service which allows Amazon members to sign into other online services, stores, games, and apps with existing Amazon login information. Login with Amazon allows users to login to registered third party websites or apps...
In the face of increasing complaints and worries the firm made a Google+ post in which it denied plans for facial recognition apps. Google has told the world that it will not approve any facial recognition software for Glass until it's had time to...
Hot Twitter Apps and Platforms Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the...
In fact, Vine is one of the top free apps in the iTunes charts. Twitter introduced the Vine app on January 24. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the past several months.
Last summer, Bing introduced a suite of search apps that "completely reimagined search. In Windows 8.1, the Search charm will provide global search results powered by Bing in a rich, simple-to-read, aggregated view of many content sources (the web...
The study notes, however, that nearly half of the 500 million visits analyzed showed "no referrer" traffic, and that could be visits from native apps or traffic to HTTPS websites disguised as no referrer.
An Instant Buy API is provided for merchants to start developing against for websites or Android apps. Google Wallet will still be active to make purchases on Google properties as well as merchant apps and websites, as usual.
Branded apps or websites are the clear favorite, while search engines are still an essential tool, and so on and so forth. With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user...
Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and hotel chains). Since looking at Facebook's moves in local search last month, much more has come to light.
This tracking problem is specific to iOS apps. Although there isn't a standard method of tracking iOS apps, there are two methodologies that are most used: An event can be an app install, repeat app launch, level completion, in app purchase, etc.
Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. Mobile isn’t just for finding local merchants to start the shopping experience.
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. One of the things that makes Google Analytics so powerful is its ability to create segments of your...
Android AutoClean is one of my favorites on this list for two reasons: the ability for me to schedule my phone, SMS, and web search history to be cleared is a lifesaver, and the one-click to move apps to my SD card is really convenient.
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
You may also turn to trusted experts, the ones who spend their days and nights tracking, testing, experimenting to find out the best colors, times, lengths, accessories, apps, and more to find this season’s Facebook community manager dos and don’ts.
