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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search...

  3. 10 Shocking Facts About Content Marketing Today

    Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites that have exploded onto the scene in 2014 alone. Every day, more than 27 million pieces of content are shared on the Web.

  4. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. That being said, there are a handful of events that are shared...

  5. The Difference Between App to App and Web to App Advertising

    Mobile devices – and the apps contained within them – are increasingly "always on. Mobile App: According to Flurry 86 percent of the time people spend on their mobile devices is within apps. In fact, they recently released a report describing how...

  6. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its native apps and not the mobile Web. We first learned about Pinterest’s plans for promoted pins in September 2013.

  7. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Specifically, 58 percent of mobile time spent on BuzzFeed comes via mobile web vs.percent on apps, in stark contrast to the 84 percent/16 percent app vs.mobile web split seen across the web overall. One of the more compelling stories in digital...