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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Do your best and apply some of these lessons where appropriate. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better. The lessons are in no particular order, but include challenges from...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. When people find out I’m the author of Google AdWords for...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    In social media, make it a point to keep that happy tone in the writing, taking advantage of the emojis when appropriate to help carry across the love. Search results beware and be aware, customer service is part two of the social media revolution.

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    In cases where the theme isn’t directly relevant, make sure you always have an appropriate angle that connects the publisher with the brand In cases where there are multiple themes/categories within a site, make sure that the article has been...

  5. The NSA Has a Hush-Hush Google-Like Search Engine

    The appropriate and prudent sharing of information is a pillar of the post-9/11 Intelligence Community (IC)," the NSA says. The United States National Security Agency (NSA) has its own homegrown search engine that it offers to similarly minded U.S...

  6. Survey Says: Stop Making Assumptions About Your Content

    Do offer an incentive when appropriate. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me. A panelist shared a story about her husband’s recent weight loss.

  7. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Let me first say, I think it is totally appropriate to use broad and phrase match. Last week I had the chance to have lunch with some friends in the industry. We both got our start at the same place but since then we have both had the opportunity...

  8. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Unlike the fragment part of a URL, query strings are visible to server-side systems and therefore allow web developers to render the appropriate content on the server side exclusively for search engines.

  9. Top 10 Skills That Separate Real UX Designers from Wannabes

    Ask your UX candidate what an appropriate UX objective should be for your project. UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX design has helped UX become a desirable part of any...