Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they...
Familiar names include The Trade Desk, Media Math, AppNexus among a host of others. Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best?
The list of Facebook approved DSP (demand side platform) partners currently includes Triggit, Turn, DataXu, MediaMath, AppNexus, TheTradeDesk, and AdRoll. Facebook is testing and will soon launch a service that allows marketers to retarget users...
Yahoo and AOL's ads will be served on the Right Media Exchange, while Microsoft will use its own branded exchange, which is built on the AppNexus platform. The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on...
The joint platforms underlying the ad integration will be the Microsoft Advertising Exchange, built on AppNexus, and Yahoo's Right Media Exchange. This story originally appeared on ClickZ: Zachary Rodgers wrote Yahoo, Microsoft, and AOL Confirm...
Google Suspends AppNexus From Exchange Over Policy Violations - ClickZ Here's a roundup of this week's columns and news stories for the week of Nov.to Dec.as reported by Search Engine Watch, as well as search news and tips from around the web.
