While this clever application has helped close the loop between exposure and sales, sample size constraints can sometimes get in the way of performing more granular analysis. Likelihood of visitation to the online/offline store.
If you're not yet familiar with Google Now, it's an application that helps people manage their day-to-day tasks, among other things. Because a note to buy milk, paper towels and food for the dog, is a lot more helpful when you're actually at the...
The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. First launched as part of the Jelly Bean update, Google Now serves as the personal...
We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer. The Yahoo mobile app is avaiable for the iPhone in the App Store. Yahoo has launched an iPhone app using Summly's technology...
For example, are your users leaving product reviews, referring the application to others, etc. That said, Flurry excels in application engagement – you can define as many custom events as you need. Did they crash (which is usually found in the Play...
Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert...
The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share...
Moreover, the search marketer should be wary of intelligence provided by the engines since that data is unaudited and the engines have a vested interest in the application of that data. For the rest of their sponsored keywords, Pottery Barn could...
There is a Google Catalogs application for iOS and Android tablets. Check out this Google Shopping search results page for “Smittybilt xrc8” restricted to the store Winch Depot. Check out the SERP in Google Shopping for “Bestop Supertop NX” limited...
Among other things, these terms include provisions so that developers do not store their users' personally identifiable information in Google Analytics and require developers to provide a Web page that explicitly states which Google Analytics data...
The current model of segmented analytics systems for different types of interactions and devices (web analytics focused on pages, mobile analytics focused on application interaction, social analytics focused on likes/tweets/retweet) won't generate...
With millions of apps available on iTunes and through Google Play, getting your application to stick out above the rest is quite difficult. Incentivized traffic is a great way to get your application in from of millions of people each week.
Announced in August, and already available on smartphones running Android 4.1 Jelly Bean, Google's updated voice search application looks set to take on Apple's Siri. There's also some other neat trickery included in the updated iOS application.
The addition of television support comes as part of a larger update by Google for its Play application store. Google Play, formerly known as the Android Market, serves as Google's primary media and application marketplace and competes with rival...
Unlike Google, Apple has total access to everything that happens within the confines of an application, which means there’s a boatload of data to determine user appreciation. Use conversion optimization techniques and push notifications to ensure...
Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one...
Users were angry when the update removed the native Google Maps application to replace it with Apple's own service, developed in conjunction with TomTom, and numerous issues with location accuracy and search functions were uncovered.
From these location-specific mobile ads, customers can then click through to the retailer’s mobile application or website where they can engage further, enhancing their entire in-store experience. The holiday shopping process begins long before...
Google has increased the number of languages supported by its Voice Search application by 13. On older versions, users need to install the dedicated Voice Search app from the Google Play store. The update adds Basque, Bulgarian, Catalan, European...
Someday it may even power digital billboard advertising, neurological advertising or any other futuristic marketing application you can dream up. Duplicate information about store locations, products and countless other types of critical business...
