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  1. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Here is a quick view on the current state of web application exploit vulnerabilities. Because they are hardly ever secure, usually connected to a port, and store everything scanned to them. How many negative links will that hidden Viagra store...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    While this clever application has helped close the loop between exposure and sales, sample size constraints can sometimes get in the way of performing more granular analysis. Likelihood of visitation to the online/offline store.

  3. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer. The Yahoo mobile app is avaiable for the iPhone in the App Store. Yahoo has launched an iPhone app using Summly's technology...

  4. Driving Consumer Insights With Mobile Analytics

    For example, are your users leaving product reviews, referring the application to others, etc. That said, Flurry excels in application engagement – you can define as many custom events as you need. Did they crash (which is usually found in the Play...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert...

  6. Pros & Cons of the Top Mobile App Tracking Methods

    The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share...

  7. Extending Your Google Analytics Functionality With the Application Gallery

    Among other things, these terms include provisions so that developers do not store their users' personally identifiable information in Google Analytics and require developers to provide a Web page that explicitly states which Google Analytics data...