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  1. Pros & Cons of the Top Mobile App Tracking Methods

    The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though...

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...

  3. Google Catalogs Design Tips: How to Best Showcase Your Products

    Google developed Google Catalogs as a tablet application before making it available as a website. So either the page numbers have to be removed (the Google Catalogs application has its own page counter), or the blank pages not only have to be...

  4. 2 Handy Twitter Apps for Marketers: ThinkUp and SocialBro

    SocialBro is a locally run application (also free! Another cool thing about ThinkUp is that allows you to customize your privacy settings. Depending on how often you tweet, you might have luck scrolling through a couple of days worth of posts and...