The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B social network. When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your...
For example, are your users leaving product reviews, referring the application to others, etc. That said, Flurry excels in application engagement – you can define as many custom events as you need. On the web analytics side the web measurement...
Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up...
I know that delete button has been clicked in the email application as you are hip to the game. If you found the cure for Cystic Fibrosis and a press release was submitted, you will definitely benefit from the 10,000 links in the first 24 hours...
In February of 2012, a new version of the Google patent was published as a pending application. Number of articles produced by a news organization during a given time period. Number of news bureaus a news organization has.
This doesn’t solve your poor Quality Score issues, it is a useful application for optimization. Officially, “Share of Voice represents the percentage of times your ads were actually shown in relation to the total number of chances your ads could...
Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...
There is a Google Catalogs application for iOS and Android tablets. On the Google Catalogs dashboard, there is a tab in which the publisher can enter a query such as a part number or product name to search for products that are in the publisher’s...
I use web Twitter because I am a Luddite but for the serious social media power user, you'd probably be better off exploring a proper Twitter application. A good number of people are on LinkedIn. In fact, in all of 2012, our number one referral was...
Description: A free software application that allows you to quickly and efficiently create search, display, and/or remarketing campaigns. Description: A spreadsheet application/software that allows users to make calculations, graphs/charts, pivot...
Even simple A/B testing can provide huge dividends if it's consistently applied to the right application. I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have seen many different implementations of an...
Apple launched its own Maps application last week, a move that was met by widespread derision for its inaccurate locations and directions, as well as its lack of public transport information. What's more, Schmidt said that he hopes Google will...
From these location-specific mobile ads, customers can then click through to the retailer’s mobile application or website where they can engage further, enhancing their entire in-store experience. Santa spends all year getting ready for the next...
The first time I heard the phrase SUX was in Mark Monroe’s brilliant presentation on a panel we shared at SMX, it seemed important at the time, but application was limited because the SERPs were limited.
Google has increased the number of languages supported by its Voice Search application by 13. Users running Android 2.2 and above can voice search by tapping the microphone icon on the homescreen's Google search widget.
Application developers often fall into the trap of solely using advertising listings to build their data set. It also allows for taking advantage of the diverse array of business data including name, address, and phone number details and...
Consider the example of Eat24, a Web application that makes it simple for people to order food for pick-up or delivery. Beyond the algorithmic changes that local search is likely to experience in the next few years and the changing of the guard we...
A 60-day comment period begins today, allowing anyone in the world to submit comments on any application, and the evaluation panels will consider them," Senior Vice President Kurt Pritz said in a statement.
Geo-fencing is the more specific application of geo-targeting where a virtual barrier is created around a defined area – usually determined via a geo-targeting strategy. A number of new terms have come to the marketplace since mobile’s explosion...
As discussed in the video above (and witnessed many times in practical application) the addition of these links passes more “juice” to those pages (the simple math is, two links to a page gives it twice the weight – we'll go with that for our...
