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  1. Pros & Cons of the Top Mobile App Tracking Methods

    The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. It's difficult to determine which technology to implement because many of the options have trade...

  2. Google as Your Identity Provider: Where Are We Now?

    However, and even more insidious is the application of this Identity Ecosystem to the Search Paradigm. G+ the “social network” is part of the company just recently quoted saying, “G+ is Google and Google is G+”.

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. Google Display Network Sound like advertising sci-fi? Determine for yourself with our Top 10 AdWords...

  4. 5 Ways to Improve Social Engagement in Mobile Apps

    It may seem subtle, but it requires a paradigm shift that can radically alter the nature and delivery of the application. The user enjoys the experience and builds trust with the application. I can think of no more perfect example than when apps...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Can he or she stay, fetch, roll over, shake hands, and not drool on the application? No, it’s not a fiber optic network. Here’s a recap of all the April Fools’ Day fun from this year. Google 8-Bit Maps for NES

  6. SEO Plug-in Helps Bloggers Optimize Content

    You begin by giving the application three core terms you’re targeting. For now, Eightfold Logic’s SEO plug-in takes care of one concern with what was, until recently, a stand-alone web application; that it added an extra step for bloggers.