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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Netflix are prime examples of the successful application of personalized content. Mobile Device Here's how you would target site content to mobile phone visitors: From an organic search standpoint, displaying relevant content related to...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    If you’re unfamiliar with the AdWords Grader, the application connects with your Google AdWords account, downloads specific reports, and analyzes them to provide insight into the following: Originally released in 2011, the new version has updated...

  3. 7 Reasons Your Blog Sucks & How to Fix It

    It’s even okay to weave in relevant features of your software application, for instance, in posts where it makes sense. On mobile, the experience is even worse, where it can be near impossible to close out some pop-ups (be sure to test on a mobile...

  4. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once the engine is reasonably confident, the BloomReach Mobile application will begin to incorporate behavior from the website into the mobile experience through 'Just for You' dynamic categories and even the priority of search suggestions.

  5. Mobile Marketing: Connecting With Your Audience on the Move

    Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. The panel discussed that the integration of mobile is an opportunity to have a holistic marketing...