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  1. 7 Reasons Your Blog Sucks & How to Fix It

    It’s even okay to weave in relevant features of your software application, for instance, in posts where it makes sense. On mobile, the experience is even worse, where it can be near impossible to close out some pop-ups (be sure to test on a mobile...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Put another way, the online marketing team found it could increase ROI from Facebook mobile application promotion by 130 percent, just by changing its approach and optimizing to new metrics. Targeted Facebook users will be served a "suggested...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    App Card: A Tweet card for providing a profile of an application. If you haven't already done so and start monitoring activity via a platform such as Tweetdeck. Twitter is making and breaking news at a pace of 400 million tweets a day with a...

  4. Driving Consumer Insights With Mobile Analytics

    For example, are your users leaving product reviews, referring the application to others, etc. That said, Flurry excels in application engagement – you can define as many custom events as you need. This should come first before you decide which...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking.

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...

  7. Social Good in SEO: Conductor Foundation SEO Grant for 2013 Open

    To apply for the Conductor Foundation 2013 SEO grant, download the application form here and email the completed form to [email protected] Diana Boric, VP of Marketing and Communications at Housing Works, said of the grant, “With access to...