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  1. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Android Referrer provides reliable closed-loop attribution. Android Referrer Android Referrer is a standard method for tracking...

  2. Google Mobile News Roundup: Android Security, Avoid Traffic, Emergency Numbers & More

    Following the DroidDream Android malware scare, Google announced that they had removed the malicious applications from the Android Market, suspended the developer accounts, and contacted law enforcement, in addition to using its remote application...

  3. Mobile Marketing Session at SES New York and Mini MBA Program at Rutgers

    Google's mobile Android operating system supports the use of QR codes by natively including the barcode scanner (ZXing) on some models, and the browser supports URL redirection, which allows QR Codes to send metadata to existing applications on...