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  1. Google Maps Adds New Features and Brighter Colors

    The option for Uber will only appear if the user already has the car service application installed on their phone. In September of this year, Google announced an upgrade to its desktop version, which began to allow users to plan trips and create...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Mobile app conversion tracking presents unique challenges not found in traditional desktop browser...

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...