Providing you take into consideration privacy, intellectual property and legal implications, there is much to gain from the collection and application of data from a variety of sources. An application like this can be highly effective in expanding...
This patent application describes a system where that might be a possibility. Everyone loves to speculate on Author Rank and its effect on the SERPs long term. It's similar to PageRank in the amount of misconceptions that are beginning to swirl...
App Card: A Tweet card for providing a profile of an application. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to...
The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...
You can choose between various solutions that run as a desktop application or as web-based service. When you've put a lot of effort in acquiring links to your website, you want to make sure these links aren't lost at any time.
While this clever application has helped close the loop between exposure and sales, sample size constraints can sometimes get in the way of performing more granular analysis. It’s very easy to get caught up in the process when, in the end, all...
If you're not yet familiar with Google Now, it's an application that helps people manage their day-to-day tasks, among other things. At the event's keynote yesterday, Singhal said he always dreamed of building computers like those in Star Trek.
I can see a great application of this being to easily add geo or purchase modifiers to a campaign. A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late.
The full version of Norton's Task Killer automatically scans and removes unused application elements, freeing up memory and speeding up the overall CPU. In 2013 technology and marketing professionals are as busy as they have ever been.
The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B social network. Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
The patent application, filed with the US PTO, describes a device that would be placed on a wristband and would include one or more touch displays. Google has filed for a patent, which, if developed, could bring a wearable smartwatch device to its...
Going forward, the EFF said that it hopes social networking sites and web application developers will continue to work to make sure that users are given protections and that data is handled responsibly when working with governments.
The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. First launched as part of the Jelly Bean update, Google Now serves as the personal...
We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm.
For example, are your users leaving product reviews, referring the application to others, etc. That said, Flurry excels in application engagement – you can define as many custom events as you need. But what about tracking success?
Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up...
The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion...
The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes Twitter, though not in a nutshell: Twitter has been recognized by the U.S.
Quick to Market: We decided to use a 3rd party platform so we did not have to worry about website configurations, application development, or any of the other technical distractions that come with building a new content-driven website.
Moreover, the search marketer should be wary of intelligence provided by the engines since that data is unaudited and the engines have a vested interest in the application of that data. Competitive benchmarking is one of the most fundamental and...
