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  1. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Providing you take into consideration privacy, intellectual property and legal implications, there is much to gain from the collection and application of data from a variety of sources. An application like this can be highly effective in expanding...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    App Card: A Tweet card for providing a profile of an application. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    While this clever application has helped close the loop between exposure and sales, sample size constraints can sometimes get in the way of performing more granular analysis. It’s very easy to get caught up in the process when, in the end, all...

  5. OK Google: 'The End of Search as We Know It'

    If you're not yet familiar with Google Now, it's an application that helps people manage their day-to-day tasks, among other things. At the event's keynote yesterday, Singhal said he always dreamed of building computers like those in Star Trek.

  6. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    Going forward, the EFF said that it hopes social networking sites and web application developers will continue to work to make sure that users are given protections and that data is handled responsibly when working with governments.

  7. Mobile Marketing: Connecting With Your Audience on the Move

    Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up...

  8. Pros & Cons of the Top Mobile App Tracking Methods

    The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion...