The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. First launched as part of the Jelly Bean update, Google Now serves as the personal...
We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm.
For example, are your users leaving product reviews, referring the application to others, etc. That said, Flurry excels in application engagement – you can define as many custom events as you need. But what about tracking success?
Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up...
The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion...
The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes Twitter, though not in a nutshell: Twitter has been recognized by the U.S.
Quick to Market: We decided to use a 3rd party platform so we did not have to worry about website configurations, application development, or any of the other technical distractions that come with building a new content-driven website.
Moreover, the search marketer should be wary of intelligence provided by the engines since that data is unaudited and the engines have a vested interest in the application of that data. Competitive benchmarking is one of the most fundamental and...
I started my career in web development and web application development, and I’m glad I did. I use my programming skills on a regular basis in SEO, and especially when performing SEO audits. Various helpful SEO tools can be incredibly helpful in...
Screaming Frog is a good application for crawling competitive domains for to review overall website structure. According to data from the 2013 B2B Content Marketing Report, a coordinated effort between MarketingProfs and the Content Marketing...
I know that delete button has been clicked in the email application as you are hip to the game. Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new video hit YouTube...
Google has announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect feature. Developers building apps for Android, iOS, or the web can now add a feature enabling users to...
In February of 2012, a new version of the Google patent was published as a pending application. Editor's Note: See Update/Correction below. What is the secret of ranking well in Google News? A recent ComputerWorld article has revealed new insights...
This doesn’t solve your poor Quality Score issues, it is a useful application for optimization. There are 101 ways to get distracted with Quality Score and Share of Voice, but instead of diving into everything, I’ll focus on a simple bid recipe.
Use a photo URL shortener that is compatible with Twitter: If you aren't uploading a photo from Twitter’s native application, make sure your photo shortening service is able to show a preview in Twitter.
AdWords Labels Allow You to Log All of Your Changes Without Using an Outside Application AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. Here’s why AdWords labels are helpful, and how to set them up.
Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...
Google developed Google Catalogs as a tablet application before making it available as a website. So either the page numbers have to be removed (the Google Catalogs application has its own page counter), or the blank pages not only have to be...
There is a Google Catalogs application for iOS and Android tablets. Now that Google Catalogs is integrated into Google Shopping, the catalog platform is more relevant than ever to merchants. Google has reformatted the Google Shopping home page.
The Google Analytics Application Gallery is broken down into categories like Business Intelligence, Email Marketing, Phone Call Tracking, Social Media Analytics, and many more. While, it's not an easy task, the various services in the Google...
