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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Netflix are prime examples of the successful application of personalized content. Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    If you’re unfamiliar with the AdWords Grader, the application connects with your Google AdWords account, downloads specific reports, and analyzes them to provide insight into the following: Search marketing software and service company WordStream...

  3. Pinterest Acquires VisualGraph to Boost Image Recognition

    VisualGraph was co-founded by former Googler Kevin Jing who worked on Google's first image processing application back in 2004. Pinterest is refining its relevance capabilities with acquisition of startup company VisualGraph, an image recognition...

  4. 40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

    Instagram, a photo-sharing application purchased by Facebook in 2012, exhibits a high level of user engagement as well. As social media users are diversifying their online networking platforms, Facebook remains the dominant player, according to Pew...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Google provides filters for web marketers to identify trends in specific keyword phrases in application. In fact, Aberdeen's 2012 Marketing Lead Management research report found that, on average, prospects receive 10 marketing-driven touches...

  6. 7 Reasons Your Blog Sucks & How to Fix It

    It’s even okay to weave in relevant features of your software application, for instance, in posts where it makes sense. Does your blog suck? If you’re not publishing informative, engaging content or you’re constantly pimping your company more than...