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Apples

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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Then, to normalize the trends for months with differing numbers of days, and really compare apples to apples, add on: Every so often, after having worked on an account for several months (or years) with successful results, there can be a plateauing...

  2. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Luckily, similar analytics data is available to SEO practitioners as well, giving opportunity to offer “apples to apples” comparisons of metrics that matter to budget negotiations. By the time this article publishes, the holiday season will have...

  3. Google Sued by Germany’s Former First Lady for Prostitution-Related Search Suggestions

    Perhaps “bad apples” who attempt to destroy the reputations of individuals should not be rewarded for their efforts, either. Kent Walker, a Google lawyer, wrote in a 2010 statement on the Google Public Policy blog, “.along with this new wave of...

  4. The Sun Never Sets on the Wide, Wide World of Online Video

    Although more up-to-date data is available in some countries, let’s look at the April 2011 numbers to get an apples-to-apples view of where the largest market opportunities can be found. Back in the 18th Century, George Macartney used the phrase...