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Apples

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  1. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    Video Metrix data that prevented Search Engine Watch from making an apples-to-apples comparison until now. In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion...

  2. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Apples and oranges: Comparing unrelated data sets or data points and inferring relationships or similarities. The big data premise is simple and logical – in an age where every pixel can be tracked and measured, the challenge isn't having the data...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Then, to normalize the trends for months with differing numbers of days, and really compare apples to apples, add on: Every so often, after having worked on an account for several months (or years) with successful results, there can be a plateauing...

  4. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Luckily, similar analytics data is available to SEO practitioners as well, giving opportunity to offer “apples to apples” comparisons of metrics that matter to budget negotiations. By the time this article publishes, the holiday season will have...

  5. Google Sued by Germany’s Former First Lady for Prostitution-Related Search Suggestions

    Perhaps “bad apples” who attempt to destroy the reputations of individuals should not be rewarded for their efforts, either. Kent Walker, a Google lawyer, wrote in a 2010 statement on the Google Public Policy blog, “.along with this new wave of...