A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and ad technology provider. Cross-platform targeting remains the single biggest prize for Facebook's mobile revenue.
The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. Google has launched its Now predictive search platform for Apple's iOS.
Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but Apple keeps the data for product testing and improvement purposes for another 18 months.
Did they crash (which is usually found in the Play Store or Apple Store), etc? Apple no longer allows tracking by Device ID (UDID) and is expected to disallow tracking by Mac ID. Conversion oftentimes happens if a user currently has a free product...
Researchers have estimated that globally Chrome holds some 37 percent of the browser market, while Android has in many markets surpassed Apple's iOS as the most popular smartphone brand. Though the Chrome OS project has yet to gain much market...
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Due to privacy concerns, Apple depreciated access to UDID in applications, resulting in apps using UDID being...
Google has announced improved search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform. All updates are now available for download in the Google Play and Apple App Store.
Android and Apple). If you decide to go with creating your own app, consider cross-platform vendors like Appcelerator to reduce versioning and increase speed-to-platform (i.e. Intelligent agents and other apps, mobile or otherwise, need access to...
This is similar to Apple’s rules for the App Store in charging to enroll before submitting apps, as well as Google Play where it states, "We charge this fee to encourage higher quality products on Google Play (e.g.less spammy products).
Second in the quarter was Apple's iPhone. Along with the continued strong sales of Apple's iPhone 5, a new crop of handsets powered by Windows Phone 8 is set to reach shelves in November. Google's Android platform has reached record worldwide sales...
Tying into Passbook allows them more distribution through Apple’s centralized on-deck platform. Last month, we covered the now well-known "Mapgate" snafu in Apple's iOS 6. Though this has lots of important implications for mobile local search (and...
The Android-Apple platform fight is the defining fight in the industry today," he said. The ongoing battle between Apple and Google for supremacy in the mobile market is the "defining fight" in the industry, according to Google Executive Chairman...
That platform got off to a rocky start, however, when users began to complain of the poor quality of Apple's in-house Maps tool. Since the release of Apple's iOS 6 update, the browser-based version of Maps has become the only way to access Google's...
Apple’s recent foray into the maps market, in which they scrapped Google Maps from the iPhone 5 in favor of Apple’s own maps offering (which hadn’t worked through all the kinks) reminded me of that game and how unhappy I was when I got my...
Unlike Google, Apple has total access to everything that happens within the confines of an application, which means there’s a boatload of data to determine user appreciation. Yes, but it appears Apple is already de-weighting its impact.
Other partners before Sina include Apple and Japanese telco DoCoMo. Under the partnership Baidu and Sina will co-operate in five key aspects: search, content, platform, technology, and resources. Baidu’s cloud platform will also be pre-installed on...
Apple will drop the stand-alone version of the YouTube video player from its iOS mobile platform. The cut makes YouTube yet another Google service Apple has scrubbed from its iOS platform. Apple and Google have long been at odds over each company's...
This month, Baidu has stepped up its mobile capabilities to launch a new smartphone Changhong H5018, which comes with Baidu Cloud OS based on Android and manufactured by Foxconn (same factory that produces Apple iPhones).
Be Like Apple (Or Google) Apple does it, so does Google. While Apple and Google may create a slightly altered experience based on the device their user uses to access their content, they aren't creating secondary sites or secondary content sets.
Apple is reportedly planning to bundle a new Maps application with the next version of its iOS mobile platform. The upcoming iOS 6 release will be headlined by the debut of Apple's own mapping application, replacing the Google Maps application...
