A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and ad technology provider. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad...
Apple did not violate Google patent, trade panel rules – ReutersWith victory, iPhones, iPads, and iPod touches won't face a U.S.import ban. Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the...
Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but Apple keeps the data for product testing and improvement purposes for another 18 months.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. This may be a concern if Apple decides to deprecate MAC address because of similar reasons for deprecating UDID.
MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. His opening keynote is titled, “Social TV: How Marketers Can Reach and...
Facebook's Pages Manager app had been available on Apple's iOS for some time, allowing Page administrators to edit their pages. As Facebook tries to build its mobile services, it clearly is not relying on any one smartphone operating system to grow...
The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users. Social Mobile Messaging The idea is to share and collaborate across the team of writers, editors...
Apple's App Store isn’t very marketer friendly. Mobile App Extensions Mobile App Extensions Google answered the call of advertisers looking to promote their apps for download with new Mobile App Extensions.
This is similar to Apple’s rules for the App Store in charging to enroll before submitting apps, as well as Google Play where it states, "We charge this fee to encourage higher quality products on Google Play (e.g.less spammy products).
Baidu, the dominant search engine in China, has launched the Baidu Mobile Browser, which will go up against Apple's Safari and Google's Chrome. The firm expects its web browser to eventually help it generate cash from mobile web users, presumably...
The UDID made headlines early this spring when Apple announced it would start rejecting apps in the iOS App Store that utilize the code. A number of new terms have come to the marketplace since mobile’s explosion, such as SoLoMo, geo-fencing, UDID...
Select Mobile OS – either Android or iOS (Apple) Mobile advertising continues to grow. If you are a search marketer, you can’t read a blog or check your Twitter feed without seeing another article about the growth of mobile advertising.
Many new factors are influencing app store results and Apple's recent acquisition of Chomp, the app discovery engine, as well as Google Play’s use of Google+ endorsements to influence app store rankings are evidence of a significant change in how...
Former Apple iAd sales director Steven Rosenblatt has been assisting Foursquare with ad products development since January when he left the tech giant. Up until this development, Foursquare mobile app searches have produced organic results.
But, if you’re Apple, you would probably want to negative [careers] instead of jobs, so you can still capture Steve Jobs brand queries. For example, you might want to prevent your display campaigns from appearing on apps or mobile sites.
Amid concerns that some Android and iOS apps are collecting personal information from devices and passing it to third parties, Google and Apple have agreed to meet with U.S. Schumer also urged the FTC to investigate Google and Apple in the letter.
Apple recently cut the minimum price it charges advertisers to run iAd mobile campaigns in the hopes of better competing with Google. While Android is the leading smartphone operating system, it trails far behind Apple, which sold more than 11...
Less than a week after a Federal Trade Commission report condemned the lack of privacy policies and disclosures from mobile application providers, Google, Apple, Microsoft, HP, Research In Motion (RIM) and Amazon have agreed to improve privacy...
