SEO News

Apple Google Search Game

  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    If I was Yahoo, I would start by talking to Apple about becoming the default contextual search for iPhones and other Apple products. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the...

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Coming in dead last out of 100, Apple's mobile experience is lackluster when measured against factors in The Search Agency's scorecard – even as a leading tech company and producer of this holiday season's most-wanted products.

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  4. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Your app is one of a million, with 700,000 available in Apple’s App Store, and an equal number in Google Play. Just last week, Apple sent its developers an email reminding them of the importance of localizing apps and marketing material:

  5. A Strategy Map for Google Display Network Success

    App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. When you approach your GDN campaign structure with the objectives of controlled distribution and efficient optimization, then you’re...

  6. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Apple Pie - Carmelized sugar, tarty fruit and baking powder Dumpster - Unwashed socks in a locker room after a hockey game Courtesy of the Google Aromabase, you can search and smell: April Fools 2010: Google Real-Time Search Results Powered by...

  7. Desktop Map Searches Increasingly Shifting to Mobile

    Apple’s recent foray into the maps market, in which they scrapped Google Maps from the iPhone 5 in favor of Apple’s own maps offering (which hadn’t worked through all the kinks) reminded me of that game and how unhappy I was when I got my...