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  1. What You Can Learn From Google Analytics Mobile Reports

    To break out Apple devices by generation you would need to use screen resolution alongside Mobile Device Info, either in a secondary dimension or advanced segment, as each generation (though not the models within them) uses a different resolution.

  2. Adobe Adds Cloud-Based Mobile Services

    App Store Integration: Leveraging data from Distimo, downloads, installs and other valuable app data is also leveraged from the top app stores from Apple, Amazon, BlackBerry, and Google. Broad Platform Support: For app analytics, Adobe Mobile...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Over 50 billion apps have been downloaded from Google Play, while 700,000 are available on Apple iTunes. Marketers need product feeds, their search platform, CRM software and all of their other tools and platforms to integrate seamlessly in order...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  5. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Users who click the "Install Now" link embedded in the ad unit will be taken to either Apple's or Google's app stores, where the actual download occurs. Advertisers can now link their app to Facebook by simply entering a destination URL to their...