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  1. Driving Consumer Insights With Mobile Analytics

    Conversion oftentimes happens if a user currently has a free product and they're upgrading to a paid product – that conversion happens inside the Apple Store or inside Google Play. Apple no longer allows tracking by Device ID (UDID) and is expected...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Due to privacy concerns, Apple depreciated access to UDID in applications, resulting in apps using UDID being...

  3. Desktop Map Searches Increasingly Shifting to Mobile

    Apple’s recent foray into the maps market, in which they scrapped Google Maps from the iPhone 5 in favor of Apple’s own maps offering (which hadn’t worked through all the kinks) reminded me of that game and how unhappy I was when I got my...