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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? The service mimics established players such as Spotify, Apple-owned Beats Music, and the recently...

  2. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The number of unique iOS and Android mobile apps  are expected to increase 257 percent by 2017 to 200 billion, according to mobithinking.com. Users who click the "Install Now" link embedded in the ad unit will be taken to either Apple's or Google's...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but...

  6. Driving Consumer Insights With Mobile Analytics

    Almost all tracking is done with anonymous device fingerprint tracking, which is about 95 percent accurate – more so for Android, less so for Apple iOS. So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be...