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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With more than 100 million apps available in the Apple App Store alone, it's imperative for marketers to cut through the noise to gain visibility. Driving Mobile App Activity Through Social Ads Facebook reported that in 2013 its mobile app ads...

  2. Adobe Adds Cloud-Based Mobile Services

    App Store Integration: Leveraging data from Distimo, downloads, installs and other valuable app data is also leveraged from the top app stores from Apple, Amazon, BlackBerry, and Google. Geo-Location Targeting: Marketers can target mobile app users...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The app sources results from a proprietary Apple database, the core data provider for which is Localeze. While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data...

  4. Driving Consumer Insights With Mobile Analytics

    Conversion oftentimes happens if a user currently has a free product and they're upgrading to a paid product – that conversion happens inside the Apple Store or inside Google Play. Did they crash (which is usually found in the Play Store or Apple...

  5. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Your app is one of a million, with 700,000 available in Apple’s App Store, and an equal number in Google Play. Apple offers clear steps to help app developers internationalize and localize apps to capture the opportunity of more revenue, by...