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  1. Driving Consumer Insights With Mobile Analytics

    Almost all tracking is done with anonymous device fingerprint tracking, which is about 95 percent accurate – more so for Android, less so for Apple iOS. So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Android Referrer is a standard method for tracking app download provided by Google. Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Android Referrer provides reliable closed-loop...

  3. Is Google Trust Being Scroogled?

    That said, Goggle’s organic search results, most of its software, and the popular Android platform are "free," although Google in turn does obtain your data that helps them monetize with advertising. This is similar to Apple’s rules for the App...