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  1. Guy Kawasaki Talks Content Marketing, Social & Google+

    He's also a TEDx speaker, a marketing adviser to Motorola, and one of the original Apple employees responsible for marketing the Macintosh. This is the result of many things including marketing automation, Google algorithm changes, and social...

  2. Driving Consumer Insights With Mobile Analytics

    Conversion oftentimes happens if a user currently has a free product and they're upgrading to a paid product – that conversion happens inside the Apple Store or inside Google Play. Did they crash (which is usually found in the Play Store or Apple...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Your app is one of a million, with 700,000 available in Apple’s App Store, and an equal number in Google Play. Just last week, Apple sent its developers an email reminding them of the importance of localizing apps and marketing material:

  4. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Apple Pie - Carmelized sugar, tarty fruit and baking powder Google I/O - Gadgets, over-heated computers and innovation Does Google Nose have the smell of success (sweet)? At least according to Google Nose, one of the latest additions to Google's...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. This may be a concern if Apple decides to deprecate MAC address because of similar reasons for deprecating UDID.

  6. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. According to Mike Proulx, the Internet has become TV’s best friend.