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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    As marketers continue to gain confidence in multi-device strategies, the next level of opportunity lies in refining bid adjustments, targeting, and optimizing these campaigns. The adoption of Internet-enabled mobile devices, both smartphones and...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost-per-click of approximately 3.47 Russian Rubles the U.S.equivalent of $11 U.S. The Apple iPad is the most expensive device to target and costs about...

  3. Top Online Retailers Lag in Mobile Experience [Study]

    With the holiday season fast approaching, and the mobile device playing a big role in the shopping experience, online retailers should put their mobile shopper front and center. You may be surprised to find out it was Apple, with a score of 0.68...

  4. Adobe Adds Cloud-Based Mobile Services

    App Optimization: Support for A/B testing capabilities allows mobile marketers to define and better identify audiences by using mobile-specific criteria such as device type, operating system, and app analytics via integrated workflows in the new...