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Apple Device

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  1. Driving Consumer Insights With Mobile Analytics

    Almost all tracking is done with anonymous device fingerprint tracking, which is about 95 percent accurate – more so for Android, less so for Apple iOS. Apple no longer allows tracking by Device ID (UDID) and is expected to disallow tracking by Mac ID.

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Fingerprinting technologies anonymously match a combination of attributes to a device to arrive at a high statistical...

  3. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    This marks a healthy increase over 2011, where just 9.8 percent of consumers shopped from a mobile device. Looking at the top 20 retail sites on Black Friday, the Apple Store saw the biggest day-over-day growth at 99 percent, according to Experian.

  4. Google Takes 'Top Global Brand' Title from Apple [Study]

    During I/O’s three days, the company unveiled Android 4.1 Jelly Bean, the Nexus 7 tablet and the Nexus Q (an orb-shaped media streaming device) and introduced improvements to existing products. Buzz over new and improved products has helped Google...

  5. Google I/O: Jelly Bean, Nexus 7, Nexus Q & Skydiving With Project Glass

    However, Google has decided not to put a rear-facing camera in the Nexus 7, likely to keep the price of the device low. The first Google built device is what the company has named the first "social media streamer", enabling users to stream music...