The vote was quickly cancelled, and the soda was imaginatively named… "Apple Mountain Dew". Last August Mountain Dew was ready to launch an Apple version and decided to get the crowd to share their wisdom by asking them to name this new variant.
Putting the product front-and-center in schools where students are forced to use them every day is certainly a strategy that ultimately worked for Apple. Microsoft wants schools to use Bing as the default search engine.
Additionally, with the recent announcement of Apple and Bing's mobile search, is Bing getting ready to make a more serious run at market share attainment? In April, Bing launched Bing Places for Business, replacing their previous product, Bing...
For Apple users, Copy Recorder from Ecamm gives excellent two-channel recordings – one for the interviewer, one for the interviewee. There's also a ton of advanced material as well, and for Apple users, there's a fantastic, free 26-part tutorial on...
Assuming Google (or Apple) fails to put a functioning (not provided) like system in place for mobile secured searches to allow this traffic to get bucketed as organic in analytics programs, running this math on your own site now may be the last...
Google has reached an agreement to buy navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.
Optimizing your AdWords-driven sales funnel is like buying 10 shares of Apple and having the ability to perform a personal stock split every time you find a new winner. If you and I and Warren Buffett each buy 10 shares of Apple, it doesn't matter...
The PRISM archive collects and stores data from multiple companies, including Google, Facebook, Microsoft, Yahoo, Apple, AOL, and Skype, according to reports. Apple: National Security Agency (NSA) has been named in a massive surveillance operation...
Here's what it looks like in action for the search query "apple. You'll see there are several categories to explore, including news results for the tech company Apple, or recipes for the fruit. Blekko, the "spam-free" search engine is on a mission...
In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple, Facebook and Amazon, “there’s always...
We're seeing the rise of modern design techniques such as flat design (two dimensional design for two dimensional screens) with Apple design looking to replace all of the software on your iPhone and Mac with clean edges and flat surfaces.
It also boasts a feature similar to Apple's Genius tool, designed to help users find new music. Google has confirmed earlier rumors that it was working on a streaming music service. The company yesterday announced Google Play Music All Access at...
Apple has been said to be developing its own wrist-based device, with reports suggesting that both in-house and third-party designs would allow for a wearable iOS wristband running an ergonomic curved glass display.
Apple and Yahoo earned just one star. The Electronic Frontier Foundation (EFF) is reporting that social networking and web service companies are making strides towards becoming more transparent with users.
A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and ad technology provider. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad...
Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad.
Apple did not violate Google patent, trade panel rules – ReutersWith victory, iPhones, iPads, and iPod touches won't face a U.S.import ban. One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and...
According to reports, Apple had been interesting in acquiring with Wavii to integrate it with its Siri division, thereby forcing Google's hand. Google has acquired news summarization start-up Wavii for more than $30 million.
He's also a TEDx speaker, a marketing adviser to Motorola, and one of the original Apple employees responsible for marketing the Macintosh. "If you have more money than brains, you should focus on outbound marketing.
Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but Apple keeps the data for product testing and improvement purposes for another 18 months.
