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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things independently end-to-end without needed to gather resources from anyone other team.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    You can use Visual Website Optimizer to dynamically edit the products shown on your homepage to focus on iPhone products for any visitors on an Apple product. You have to create dynamic web experiences that quickly encourage customers to convert.

  3. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    If I was Yahoo, I would start by talking to Apple about becoming the default contextual search for iPhones and other Apple products. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With more than 100 million apps available in the Apple App Store alone, it's imperative for marketers to cut through the noise to gain visibility. The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brands that have taken the lead in the Russian market for mobile devices include Apple, Nokia, and Samsung. Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common...

  6. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. Maximizing return on investment is the key to all marketing activity and in...