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Apple

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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The service mimics established players such as Spotify, Apple-owned Beats Music, and the recently announced Amazon Prime Music. There are some shady dealings going on behind the scenes at YouTube regarding its new streaming music service.

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: School may have just got out for some, but that doesn't mean search marketers...

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things independently end-to-end without needed to gather resources from anyone other team.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    You can use Visual Website Optimizer to dynamically edit the products shown on your homepage to focus on iPhone products for any visitors on an Apple product. You have to create dynamic web experiences that quickly encourage customers to convert.