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  1. Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'

    The Virginia state Court of Appeals ruled in favor of the carpet cleaning company and insisted that Yelp must reveal the names of those users that otherwise would have remained anonymous. A U.S.court has ordered local business review website Yelp...

  2. 40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

    Pinterest appeals to females; LinkedIn is frequented by college graduates and users with higher income; and Twitter and Instagram are popular with younger adults, urban dwellers, and non-whites. As social media users are diversifying their online...

  3. Dissecting Moz's 2013 Search Engine Ranking Factors

    If that appeals to you, you may be an SEO professional. Imagine playing a team sport, where your team could be penalized at any time, but you and your teammates have only a rudimentary idea of what may or may not trigger a penalty or even whether...

  4. The Content Marketing Elephant & the Enterprise

    The story of blind men's limitations appeals deeply to those of us who navigate the seemingly endless cube-lined corridors of enterprise-level search marketing. The story of the blind men and the elephant is a widely known Indian parable that was...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    What makes content marketing work is creating and distributing content that appeals to the 1 percent of the audience who will successfully refer others to it. This fundamental change has been driven by the rapid adoption of social media and mobile...

  6. Small Business Social Media: 3 Tips to Get Started

    Creating content that someone wants to share via Facebook means writing content that is shareable and appeals to that type of user. You can just as easily fail as excel in social media. Setting yourself up for success will make all the difference.