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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    What content types most appeal to them? Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts. They segmented the results by enterprise vs.small and medium...

  2. 4 UX Tips That Will Improve Your Content Strategy

    UX reviews take into account the visual appeal of a user interface. It's time that our content strategies focus on the user as much as our homepage design does. So how do you think like a UX strategist, and how will doing so help you produce better...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    The vast majority of them burn out before they secure mass-appeal and adoption. With mass-appeal and adoption comes the added responsibility of creating revenue. The point is that 2013 has seen more changes and big leaps forward in social media...

  4. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google offered this advice for webmasters hoping to appeal to these searchers with in-depth content needs: Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers...

  5. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    The Authors Guild said it would appeal the decision: "We disagree with and are disappointed by the court's decision today," the Guild's director Paul Aitken said. Google has emerged victorious in its eight-year battle for its Books service, with a...

  6. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    If there is a mismatch, then you would need to tailor your promotion strategies to better appeal to your target audience and/or look at ways to convert your existing traffic into leads. Hone your content strategy to create more videos to appeal to...