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Apparel

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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    And so, these are mostly built out through apparel but they're really cool. They replicate a catalog-like experience on Google Shopping and so you'll see it for a lot of apparel merchants, a lot of the traditional catalog companies, Google has...

  2. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Notice the minor peak in September 2011 when the runway debuted Spring 2012 looks and then the rising interest through June 2012 as apparel lines became widely available for purchase. Above and beyond the runway, it’s also possible to find search...

  3. Holiday Season Search Trends of Top U.S. Retail Brands

    Apparel Retailers: Macy’s vs. The holiday shopping season happens inevitably every year, drawing the public into the appeal of the top retail brands within the United States. Evaluating the Internet marketing efforts, trends, and budgets of these...

  4. Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

    If you are an apparel retailer, you may want to measure your and your competitor’s share of voice for every product or product category related keyword/keyword group. For many search marketers tactical approaches to managing and optimizing SEO...

  5. Google Patents Ads Based on Environmental Conditions

    For example, when the temperature sensed by a device dips below a certain threshhold, the system could serve up ads for winter apparel, according to the patent. Image via GeekWire Background noise, rain, snow, temperature, humidity, light and other...

  6. The NFL & Fantasy Football: A Match Made in Search Heaven

    This is especially important for any NFL league sponsors, heavy NFL advertisers like beer and auto companies, and NFL apparel retailers, from both a direct response and branding perspective. It’s October, which means that football season is in full...

  7. Back to School: Now That’s What I Call a PPC Strategy!

    Apparel and school supplies aren’t the only hot back to school products. In addition, parents who shop online will spend an average of $266 more than who only shop in stores, according to the National Retail Federation/BIG Research 2011 back to...

  8. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    Certain categories (e.g.luxury goods, apparel and clothing) experience a yearly decline in gift-related search activity leading up to the holidays. We’ve learned quite a bit, such as: Which product categories see a spike in interest earlier in the...

  9. Tearing Apart Killer Marketing Tactics From Shark Week

    Full line of “Shark Week” apparel, skateboard decks, USB drives, and more. Further digging around reveals that users who submit photos receive a 20% off discount from the Shark Week apparel store, but this is a secret bonus.