SEO News

Apparel

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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Outside of toys and tech, the other hot-ticket items, according to Experian and Yahoo include apparel – boots to be exact. Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season.

  3. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    Even the lowest improvement across the sectors was apparel, which still had 11.3 percent change in revenue. The study primarily focused on the differences between paid versus organic search when it comes to things like revenue, bounce rates, and...

  4. Retail Paid Search Competition Heats Up with New Entrants

    Apparel & Fashion was the second largest sub-category (to Consumer Electronics) in terms of the total number of active advertisers in 2012 and it was easily the most dynamic sub-category, with one quarter of the advertisers in 2012 not appearing...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    And so, these are mostly built out through apparel but they're really cool. They replicate a catalog-like experience on Google Shopping and so you'll see it for a lot of apparel merchants, a lot of the traditional catalog companies, Google has...

  6. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Notice the minor peak in September 2011 when the runway debuted Spring 2012 looks and then the rising interest through June 2012 as apparel lines became widely available for purchase. Above and beyond the runway, it’s also possible to find search...

  7. Holiday Season Search Trends of Top U.S. Retail Brands

    Apparel Retailers: Macy’s vs. The holiday shopping season happens inevitably every year, drawing the public into the appeal of the top retail brands within the United States. Evaluating the Internet marketing efforts, trends, and budgets of these...