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  1. Green is the colour of choice for BNP Paribas in France

    French investors can use the bank's Listed Products app to read about products on offer and execute trades. The bond component of the structured product is a AAA-rated bond issued by the World Bank to support lending for projects that aim to combat...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps.

  3. Cross-Device Measurement: Believe the Hype

    This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device. Reporting for a Cross-Device World Facebook recently commissioned a study that showed...

  4. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Conversely, those of you promoting a mobile app won't get much conversion from desktop users. In an ideal world where time, talent, and money aren't issues, you...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? If this turns out to be true, users searching for music on YouTube, the world's second largest...