SEO News

App Stores

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  1. Adobe Adds Cloud-Based Mobile Services

    App Store Integration: Leveraging data from Distimo, downloads, installs and other valuable app data is also leveraged from the top app stores from Apple, Amazon, BlackBerry, and Google. The new cloud-based mobile services provides a Mobile...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Users who click the "Install Now" link embedded in the ad unit will be taken to either Apple's or Google's app stores, where the actual download occurs. In late June, Facebook made significant changes to its mobile advertising offering by...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...

  4. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. Optimizing for App Stores The descriptive content submitted with the app is vital to the app’s success in the app store when...

  5. FTC: Mobile App Developers Still Failing to Protect Kids

    All of the companies in the mobile app space, especially the gatekeepers of the app stores, need to do a better job. The report involved a study of hundreds of apps from the App Store and Google Play and the sorts of information that they provided...

  6. Mobile Ad Revenue Outlook: Local Search Leads the Way

    App stores have proved to be a safe and easy place for early smartphone users to find things. In this way, search's fate as a mobile ad format is tied closely to the "apps vs.mobile" web debate that faces app developers and publishers.