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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations and suggest keywords to advertisers to gain the most app installations.

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    It used to be that we had mobile apps just for the sake of it. And then there's the Zpritz app, which says it will help you read faster - at speeds of 1,000 words per minute. Zuckerberg likes the Nike+ app, which updates her status on Facebook...

  3. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. Broad Platform Support: For app analytics, Adobe Mobile services supports native...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the market (Maps, Play, Gmail, and YouTube) and is taking the lead in moving away from a...