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  1. Adobe Adds Cloud-Based Mobile Services

    Broad Platform Support: For app analytics, Adobe Mobile services supports native apps across iOS, Android, Windows Phone 8, BlackBerry 10, Windows 8 and Mac OS X as well as hybrid apps created with Adobe PhoneGap and HTML5.

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The number of unique iOS and Android mobile apps  are expected to increase 257 percent by 2017 to 200 billion, according to mobithinking.com. However, as advertisers begin to experiment with Facebook's mobile advertising solutions, many plan their...