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  1. Android’s New Feature Paves Way for Apps Replacing Web

    It’s unclear whether Google will go about this by asking developers to create a demo version of their app or if Google will create the streamlined versions themselves through the Google Play store. Obviously Google will be rolling out the App Trial...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations and suggest keywords to advertisers to gain the most app installations.

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    It can be an app download that leads to a purchase, or a shopping process that starts on mobile and then finishes on a computer or tablet later in the day. It can be a customer searching for store directions, calling your business directly or...

  4. Google Updates Android Search App; Teases New iPhone/iPad Search App

    Here's what's new if you download the updated app from Google Play: Google pushed out several updates to the Google Search app for Android 4.1+ users this week. The company also has revealed plans for a new version of the Google Search app for...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the market (Maps, Play, Gmail, and YouTube) and is taking the lead in moving away from a...

  6. SEO Into 2014: The Irreversible Changes in Google's Products

    Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. What algorithms, if any, will come into play? Google Maps (and its Yelp-like counterpart, Google+ Local) have...