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  1. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  2. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  3. Google Kicks Ad Blocking Android App Out of Google Play Store

    The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...

  4. New Google Universal SERPs Layout Brings Apps to Forefront

    App Store Prices: Why Android Users Pay Double [Study] App Store Optimization: 8 Tips for Higher Rankings App Store Optimization Android Market vs. to find a clip from Finding Nemo brought the app results to my attention with a surprising number of...

  5. Google’s Mobile World & Vision for 2012

    Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...

  6. Google Pulls Fake Angry Birds, More Malicious Apps From Android Market

    The malicious apps have been deleted from the official Android Market, but may still remain on third-party app stores such as AppBrain. Google was forced to pull a series of malicious Android apps masquerading as legitimate titles such as "Angry...