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  1. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. That said, I think the trends of increased mobile usage, faster data speeds, and smaller app sizing, through App Trial...

  2. Cross-Device Measurement: Believe the Hype

    These methodologies are essentially irrelevant on the mobile Web, as they don’t work for apps and that’s where consumers spend almost 80 percent of their time when on a mobile device. This technology works by linking the device on which an ad is...

  3. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations and suggest keywords to advertisers to gain the most app installations.

  5. Responsive Design vs. Task-Oriented UX Design

    Many sites and apps fail miserably because they do not consider the task environment or device usage models. In those situations, an app that recognizes the user is at an airport might list only those hotels with airport shuttles and streamline the...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. Most Brazilians use smartphones for gaming apps, social media apps, and maps. Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a...