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  1. Android’s New Feature Paves Way for Apps Replacing Web

    If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile Applications," in which Google patents the process of customizing mobile apps based on user preference and device information.

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local, News, Offers, Voice, YouTube or one of many...

  3. Driving Consumer Insights With Mobile Analytics

    There are a few studies that say people are spending a tremendous amount of time on their iPhones, tablets, Androids, etc.but they're spreading it out against the same number of applications – so new app comes in, old apps goes out, and they stop...

  4. A Strategy Map for Google Display Network Success

    App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. Mobile ads: Focused toward mobile devices. As with the Search Network, success stems from a thorough plan and persistent optimization.

  5. Google: Olympics Fuel Mobile Search Surge

    The use of mobile applications to keep track of the Olympics is also huge, with the chief information officer of the London Organising Committee of the Olympics Games (LOCOG) revealing last week that its official results app had been downloaded...