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  1. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps.

  2. Cross-Device Measurement: Believe the Hype

    This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device. Marketers want the flexibility to use multiple marketing channels - from search to...

  3. Google App Searches Gmail for Upcoming Bills

    Unfortunately, when I tried to search for them using the Google App there were no results to speak of. That is a question you’ll never have to wonder again with the Google App’s new update. Now, users can simply tap the microphone and say, "Show me...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. Impression share less than 80 percent (for search campaigns) In the afternoon, I attended a search session called...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    If the tag is not loaded as the user progresses into the web app, content will be lost to the engines. The result: Poor search visibility relative to competitors. The downside is that the crucial content or key product data may not be visible to...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.