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  1. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    Both parties have upped their game; NORAD with a new HTML5 website and app, and Google with their games strategy. There is still a Google connection with the NORAD however, as NORAD is still using YouTube for all their official Santa tracking...

  2. The Multi-Platform Majority Has Arrived. Are You Ready?

    If consumers don't make room for your app on their devices, your ability to engage with them on mobile platforms will be significantly limited. While they may have had luxury of efficiently planning out their night on the fly, at least we never had...

  3. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    This is a probable scenario, as YouTube recently announced it would provide offline viewing to its mobile app users starting in November. No doubt this new service will be primed for the mobile user, as TechCrunch recently reported YouTube’s mobile...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the market (Maps, Play, Gmail, and YouTube) and is taking the lead in moving away from a...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Android PoliceGoogle Glass companion app has some interesting finds. Windows 8 App Refresh – Bing Search BlogBing News...

  6. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Now there's a Google App for that. Tonight at midnight, YouTube.com will no longer be accepting entries," said Tom Liston, Competition Director at YouTube, said in the video above, which features many stars from viral video, and was posted hours...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Check out these handy formulas for calculating tangible social media benefits...