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  1. Android’s New Feature Paves Way for Apps Replacing Web

    It’s unclear whether Google will go about this by asking developers to create a demo version of their app or if Google will create the streamlined versions themselves through the Google Play store. After all, most major companies have both a mobile...

  2. Cross-Device Measurement: Believe the Hype

    This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device. The basic task of marketing is to deliver better results when achieving a particular...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new...

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    And then there's the Zpritz app, which says it will help you read faster - at speeds of 1,000 words per minute. Zuckerberg likes the Nike+ app, which updates her status on Facebook before a run. For example, Starbucks, along will other restaurants...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The Search Agency reported. App The Search Agency today released a new mobile scorecard report, which looked at the Top...