If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter to a URL to track and attribute the app performance across several sources.
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
Of the top 100 grossing apps from the iOS and Android in the last week of Q1, about 40 percent of them used our mobile app install ads," she says. COO Sheryl Sandberg also highlighted the success of Facebook's mobile app install ad product.
Google has launched its Now predictive search platform for Apple's iOS. First launched as part of the Jelly Bean update, Google Now serves as the personal assistant for the Android platform, a role filled in iOS by the Siri application.
YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app.
Mobile App (Native): Native to the operating system (e.g.iOS or Android). Also, session tracking on a mobile app is primarily done through Unique Device ID (UDID) on Android and sessions on iOS. So if you're building an app for an iOS, Android...
Google Updates Search iOS App With Minor Bug Fixes, Still No Sign Of Google Now – TechCrunchMinor bug fixes and improved voice search. IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8...
Nearby renamed Local Search on iOS. Facebook calls out ‘Local Search’ on iOS – Inside Facebook When it comes to global smartphone share, Android leads at 51.2 percent, followed by iOS at 43.5 percent, and Windows at 4.1 percent, Kantar Worldpanel...
Facebook began reorganizing its business last year to be “mobile first,” and its revamped iOS app was the first step in that direction. The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user...
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile.
Google Keep can be downloaded now on devices running Android 4.0 and higher for free, and there's no word yet on iOS, Windows Phone or Blackberry apps. Unlike rival Evernote, though, Google has only released a Keep app for its Android mobile...
For iOS users, the addition of the omnibox search function to the mobile browser lets users search for keywords in the longform URL bar instead of the traditional Google search box. Google has announced improved search and sharing features for its...
Twitter has also announced an update for its Android and iOS apps and its mobile site, so "search results now surface the most relevant mix of Tweets, photos, and accounts, all in one stream. IPhone owners should notice a new search button that...
If you're selling an iOS app and sending people to the app store, Android devices won't see your ad, and vice versa. HTC One X vs iPhone 4, or iOS vs Android). If you are sending somebody to the play store on mobiles, then iOS devices won't be able...
Mobile Payments for physical world purchases, via iOS based mobile hardware. This could surpass $1 billion in mobile revenues, driven by sponsored stories and other forms of native advertising it develops, such as app download ads.
Google then released an upgraded Google Maps app for iOS devices which offered a significant improvement not only for Apple Maps users but also for users of the previous version of Google Maps. Within 24 hours, Google Maps became the most...
You can download the Izik app for both Android and iOS 6 devices. Sorry, iOS 5 users, no native app for you. The app itself is a web browser. When you click a result link, the page will open within the app.
Facebook's Pages Manager app had been available on Apple's iOS for some time, allowing Page administrators to edit their pages. Facebook has ported its Pages Manager app to the Android operating system.
You can even track downloads in iOS if you integrate a snippet of code into your app. Mobile App Extensions Mobile App Extensions Google answered the call of advertisers looking to promote their apps for download with new Mobile App Extensions.
Twitter has updated its mobile app for iOS and Android, improving the search and discovery functions. Twitter's updated app is available now from the iOS and Android app stores. The update brings improved search features to the app and on the web...
