SEO News

App Mobile Apps

RSS
  1. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. That said, I think the trends of increased mobile usage, faster data speeds, and smaller app sizing, through App Trial...

  2. Cross-Device Measurement: Believe the Hype

    These methodologies are essentially irrelevant on the mobile Web, as they don’t work for apps and that’s where consumers spend almost 80 percent of their time when on a mobile device. This technology works by linking the device on which an ad is...

  3. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  4. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Specifically, 58 percent of mobile time spent on BuzzFeed comes via mobile web vs.percent on apps, in stark contrast to the 84 percent/16 percent app vs.mobile web split seen across the web overall. So BuzzFeed has largely bucked the norm in that...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations and suggest keywords to advertisers to gain the most app installations.

  6. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    It used to be that we had mobile apps just for the sake of it. And then there's the Zpritz app, which says it will help you read faster - at speeds of 1,000 words per minute. Zuckerberg likes the Nike+ app, which updates her status on Facebook...

  7. Responsive Design vs. Task-Oriented UX Design

    Many sites and apps fail miserably because they do not consider the task environment or device usage models. In those situations, an app that recognizes the user is at an airport might list only those hotels with airport shuttles and streamline the...