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  1. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once the engine is reasonably confident, the BloomReach Mobile application will begin to incorporate behavior from the website into the mobile experience through 'Just for You' dynamic categories and even the priority of search suggestions.

  2. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer. Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Cookies cannot be shared across apps or shared between a mobile app and the mobile web.

  5. Top 10 High Impact Google AdWords Innovations to Watch Now

    Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. App Promotions There is an app for that. Advertisers can promote their apps to app users with a target CPA.

  6. 5 Ways to Improve Social Engagement in Mobile Apps

    It may seem subtle, but it requires a paradigm shift that can radically alter the nature and delivery of the application. The user enjoys the experience and builds trust with the application. Two months ago, we were approved in the app store and...

  7. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Application developers often fall into the trap of solely using advertising listings to build their data set. App developers can then layer different types of data on that foundation without influencing the sanctity of the NAP.