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  1. Target Adds Product Search to App in Time for Black Friday

    This year, Target has made the whole process much easier with the release of new features on its mobile app, including product inventory search. Commenting on the app's new functionalities, Allan Wizemann, vice president of product for Target.com...

  2. Google Maps Adds New Features and Brighter Colors

    If a restaurant utilizes OpenTable for reservations, users can now "find a table" right from the Google Maps app. In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google...

  3. Green is the colour of choice for BNP Paribas in France

    French investors can use the bank's Listed Products app to read about products on offer and execute trades. A leader in the listed space, BNPP introduced new ways this year to reach its retail and private clients in France online and via their...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. Native app usage continues to dominate mobile Web usage, with the percentage of time spent in native apps up 6 percent...

  5. Cross-Device Measurement: Believe the Hype

    This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device. As multi-device consumption becomes the standard for consumers, marketers need to...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. Thinking Mobile With the evolution of enhanced campaigns, we can no longer have mobile-only campaigns.