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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a website out of the app. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Maps: Destination search frequently starts – and almost always ends – with the maps app. Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. Because of this, Google is reengineering their products – such as Maps – to sustain their monopoly on search