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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The CTR for mobile ads targeted to Apple devices is .46 percent. It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost-per-click of approximately 3.47 Russian Rubles the U.S.equivalent of $11 U.S.

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  3. Driving Consumer Insights With Mobile Analytics

    Did they crash (which is usually found in the Play Store or Apple Store), etc? Apple no longer allows tracking by Device ID (UDID) and is expected to disallow tracking by Mac ID. Conversion oftentimes happens if a user currently has a free product...