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  1. Google AdWords Conversion Values Add Multiple Currency Support

    As of August 21, AdWords users can easily measure the revenue driven by their ads if they accept more than one currency on their website or app. That means users managing multiple AdWords accounts with their own billing currencies and budgets in My...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your...

  3. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    And, with the immersive imagery of our virtually endless newsfeed, the new Yahoo app has both great technology and beautiful design front and center. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Android PoliceGoogle Glass companion app has some interesting finds. Windows 8 App Refresh – Bing Search BlogBing News...

  5. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its Facebook Home app. The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center.