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  1. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    These placements were generating most of our traffic: mobileapp::2-com.fuegosoft.disneyseries1 mobileapp::2-com.developerstudio.PrincessAnnaFrozenlivewallpaper mobileapp::2-manyapps.net.games.mem2.aphabet mobileapp::2-com.kauf.talking.baum...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). When delving into a mobile campaign in Brazil, take note that the leading...

  4. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. If you're advertising an iOS mobile app on premium networks and several publishing partners...

  5. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its Facebook Home app.

  6. Google Kicks Ad Blocking Android App Out of Google Play Store

    The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...

  7. New Google Universal SERPs Layout Brings Apps to Forefront

    App Store Prices: Why Android Users Pay Double [Study] Android Market vs. Also the search tools feature allows you to filter the results depending on mobile app platform. to find a clip from Finding Nemo brought the app results to my attention with...